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Traveling to Mexico As a Full Time Rv'er

During the winter months most Full Time Rv'ers move south to warmer climates. For most this is ordinarily Florida, one of the gulf states or Arizona. Most of these Rv'ers will have looked supplementary south at Mexico but up to now have not made the jump south of the border for varied reasons.

Most of these Rv'ers will know person who has done the trip even if it is only to some place such as Puerto Penasco or San Carlos which are both on the sea of Cortes, and only a few hours south of the Us, Mexican border. But even with the facts they have received from these travelers they will have misgivings about as a matter of fact doing the trip themselves.

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Many people will cite security are their main concern about traveling in Mexico. And with the proliferation of stories that always seem to crop up whenever Mexico is mentioned, it is easy to see where there concern would come from.

First of all to put things in perspective, a new Yahoo report listed the Usa as the most dangerous western country to trip in. Mexico was not even on the list. Someone else report I once read out of Europe as a matter of fact listed the Usa in the list of most dangerous countries in the world to trip in. If you feel safe traveling in the Usa, you will be much safer traveling in Mexico. If you as a matter of fact look at it you will find that the stories are ordinarily repeated by people who are too afraid to trip to Mexico themselves, and then will account for it with rehashed stories. These same people will do roughly anyone in their power to stop you from traveling to Mexico since they cannot stand the concept of you doing something that they themselves are afraid to do.

All of my experiences of traveling in Mexico by Camper Van, Motor Home, and my cars have been good. In fact in all the years that I have done it I have never met Someone else Rv'er that has had a problem. Or even met one who knew person that had a qoute traveling in Mexico. In many cases we have been parked on free beaches in Mexico with our Rv and have left many of our possession's covering over night. Things such as tables, lawn chairs, our zodiac boat, hammocks and much more. They were always there in the morning. I would not even do that in Canada, much less the Usa.

I am currently writing this report from a cottage in the small town of La-Cruz about twenty miles north of Puerto Vallarta. We drove our Mazda Van down here from Canada for a months vacation. We did not have sufficient time to take the Rv this year. As usual the people have been treating us fantastic, and this year with the transfer rate of the Peso to the Dollar our spending power is the best that I have ever seen.

It is probably due to the so called "Recession" that not many people are traveling to Mexico this year. We saw many roughly empty Rv parks along the way. In fact the small Rv park on the property where we are staying is completely empty. The property has a million dollar view, and an Rv spot can be had for about to dollars per night.

There are a whole of good resources ready for the first time Mexico Rv traveler. One that I recommend is the book "Mexican Camping" by Mike and Terry Church. This book can be found on Amazon, and in many good book stores. Someone else good resource is the "Guia Roji" which is a Mexican map book. This book is also ready on Amazon.

There are Rv Caravan associates that you can sign up with to do an escorted trip straight through parts of Mexico. These are a bit expensive, but are a great way for a first timer to learn the ropes. You can find a whole of these associates by finding for Mexican Caravans on line.

Another way for a first timer to get comfortable with traveling in Mexico is to buddy up with an experienced traveler. If you stay in any Rv park near the Mexican border, you are sure to find people that are going south. Also once you get into the Rv parks in Mexico you will be able to find other buddies to trip with to varied locations.

So I encourage you to take the plunge and find out what the other side of the border is as a matter of fact like. Yes it is poorer than the Usa and Canada, but the Mexican people just do not seem to have realized that and you will find that in many cases they are much happier than the people you know at home. They will go out of their way to help you, and will as a matter of fact give you the shirt of their backs.

There are Rv parks everywhere, so until you get very comfortable traveling in Mexico, you can be colse to other Rv'ers every night. And then as you start to learn the ropes, you can stroll off more and more on your own. Either way you never have to go beyond your relieve level. The only hard decision will be making the decision to go to Mexico in the first place. Within a very short time you will come to understand just how easy it as a matter of fact is.

Traveling to Mexico As a Full Time Rv'er

Cultural study

The world has reached a stage that issues of culture are taking the central stage in every sphere of life. Before a multi-national company establishes a field in any given part of the world, it must think the dominant culture of the habitancy living within that region. Part of the reasons why this is so is because, the culture of the habitancy can directly or indirectly work against the develop of the set goals /objectives of the company. For example, a pharmaceutical company that its sole aim is to produce contraceptives would find it difficult to perform the set goals if it is established in region or place that the dominant culture or the habitancy preaches against the use of contraceptives of any kind. On the other hand, a tourist, stranger, or diplomat who finds him/herself in foreign faces difficulties in whole of ways in relating with habitancy (stranger) or carrying out his or her assignment efficiently (in the case of a diplomat).

This has settled culture as one of the top most priorities in achieving diplomatic assignments. This is because, most (if not all) embassies or foreign missions go straight through the cultures of the respective nations where they are settled to kick off dialogue on the ground of socio-political and economic relations with the government of such countries. When habitancy come to know that their culture is understand, they feel more at home with other party and her initiatives. In this way, they offer their preserve in production sure that an initiative or scheme presented by the foreign mission. But when this is not done, there is great suspicion on the part of the indigenous peoples, particularly due to the misunderstanding nature of the polarize culture of the habitancy involved.

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Before now many peoples around the world, strive to keep the knowledge about their cultures incommunicable from the covering world. But now, nations feel to educate strangers or foreigners on their culture. For example, China and Japan in the recent do build extra cultural events for foreigner and sponsor habitancy from distinct parts of the world, to attend. Most embassies in Nigerian have carried out cultural collaborative ventures with indigenous cultural organizations help them understand as well as narrate well with habitancy in that country using culture as medium.

Apart from that, foreign cultural centres like Alliance Francaise, British Council Korean Cultural Centre and Goethe-Institut have remained strong intermediaries for cultural change as well as study in the middle of their nation and other cultures around the world. With these bodies, it is easy for an African national to speak and understand foreign languages like German, French, Korea etc, with utmost fluency.

All fifty percent of the countries in world have the reserved supply to engage in aggressive cultural study like Britain, German and the likes are doing, the world would perceive a new phase of inescapable interrelationship in the middle of its inhabitants and promote more peace on the globe. Cultural study is indeed, a scheme nations should spend in for peace, unity and development.

Cultural study

Have Fun at the antique Markets in and colse to Orlando, Florida

When population think of fun things to do in Orlando, they normally start imagining the theme parks and similar attractions. But if you adore antiques then you can also have some fun at the phenomenal ancient markets in and near Orlando. Let's take a look at what you can find.

First of all, right in the city limits of Orlando you can head over to Orange Avenue which the ancient town of the city. There you will find many ancient shop along the north and south sections of Orange Avenue. You can get started at the Orange Avenue ancient Market, 1829 N Orange Ave, Orlando, Fl 32804, 407-895-9911 and work your way up and down the street or take a look at the local yellow pages to find exact locations of all the ancient shops in this area.

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If you would like to join your ancient shopping with a nice drive out of Orlando then you should plan on an outing to Mt. Dora. This is a beautiful small town settled 25 miles Northwest of Orlando. With a population of 8,000 and many well-maintained turn-of-the-century structure you will think that you have turned the clock back 100 years.

While Mount Dora is justly famous for all the antiques on sale here, its location in the middle of Lake Country, an area with more than 1,400 lakes, also make it an fascinating location for a day's outing. In case you are fascinating about the name, there is a Mount Dora. It is a hill that soars to the height of 184 feet, and you can even buy a tee shirt proudly proclaiming that "I climbed Mount Dora."

According to the Mount Dora accommodation of commerce, there are more ancient dealers per square foot in Mount Dora than any other place in Florida, so it shouldn't be too difficult for you to find the ancient shops in this town.

While you can buy antiques here on any day of the year, Mount Dora indeed comes alive on the weekends of Renninger's ancient Extravaganza, which is among the largest in the South, featuring more than 1,400 antiques and collectibles dealers. Thousands of ancient enthusiasts flock to Renninger's ancient town to view and purchase antiques, heirlooms and collectibles spread over 117 acres.

In case you are traveling with members of the family who are not ancient shoppers, then there are many other things to enjoy in Mount Dora such as biking, fishing and evening cruises on the lake.

In expanding to the Renniger's ancient Extravaganza, there are also other extra events that draw thousands of population to this small town. For example during the first weekend of February artists come to Mount Dora to exhibit their paintings and sculpture.

In April it is the turn of the ancient boat fans, who come to the marina and enjoy charter boat and boat rentals during the first weekend of the month. On the second to last weekend of April, skilled sailors compete in the largest inland regatta of Florida, on Lake Dora. Finally, on the second to last weekend in October, the town becomes a cycling hub as cyclists pour in for a celebration of their sport.

You can make your trip to Mount Dora a day's outing, or you can stay overnight in the quaint bed and morning meal inns that serve the many visitors to the town.

For more facts about tourism in Mount Dora get in touch with the accommodation of commerce: 341 Alexander Street, Mount Dora, Fl 32757, Phone: 352-383-2165, Fax: 352-383-1668, Email: chamber@mountdora.com

Have Fun at the antique Markets in and colse to Orlando, Florida

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Fun Facts About Hawaii

Did You Know That...

Hawaii is called the "Island of Flowers".Like Colombia, Uganda and Thailand, Hawaii is very rich in flora, with a great diversity of native and exotic species.There are many orchids and other rare plants such as hint´o hib, plumerian, ilima,silversword, and candlenut. Certainly, Hawaii has the world report for gardens.The state flower is the yellow hibiscus.The state flower is a symbol for each state in the United States.

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Did You Know That...

The Pearl of the Pacific or Hawaii is one of the most beautiful places in the world. It is noted for its rich maritime life and pristine white beaches.

Did You Know That...

Hawaii is the birthplace of surfing. It was a sport invented in Hawaii by kings and chieftains.Hawaiian islanders called their sport he´e nalu in the 18th century. Currently, surfing is a beloved sport in countries such as South Africa, Cape Verde, Barbados, Peru, South Africa, Australia, and the United States.Unlike some sports, surfing isn´t an olympic sport yet.

Did You Know That...

King Kamehameha I was a great man in Hawaiian history.He unified the islands in 1795.

Did You Know That...

Like Egypt (Hatshepsut and Cleopatra), Madagascar (Ranavalona I and Ranavalona Iii) and Ethiopia (Uizero Taitu and Judik Melenik), Hawaii had two queens. In 1823, Kaahumanu became queen of Hawaii. The second queen was Liliuokalani. She came to power in 1891.She was an ardent nationalist. However, her government was defeated in 1893.

Did You Know That...

The Hawaiian alphabet has only 12 letters: a, e, h, I, k, l, m, n , o, p , u, and w. For example: ae (yes), ala (path), aole (no), hale (house), hana (work), haole( foreigner), hele mai (come here), hoomalimali (flattery), huhu (angry), hula (dance), kai (the sea), kane (man), kapu (forbidden), kaukau (food), keiki (child), ko (sugar), mahalo(thanks), mahimahi (a tasty fish), maikai (handsome),manu (bird), mauna (mountain), moana (ocean), nani (beautiful), oe (you), and nui (large), and aloha (welcome, friendship, good-bye and love).

Did You Know That...

The aloha skirt, a sport shirt with exotic designs, became fashionable in the world in the 1980s.The Hawaiian shirts were worn by superstars such as Richard Gere, Bob Barker, Timothy Hutton, Jack Nicholson, and Paul Newman.

Did You Know That...

Hawaii has many noted people: Yvonne Marianne Elliman (singer and actress), Tia Carrera (actress), Hiram Bingham (archaeologist), Bette Midler (singer and actress), Nicole Kidman (actress), Betty Jones (dancer), Keala O´Sullivan (sportswoman), Brooke Mahealani Lee (Miss Usa and Miss Universe 1997), Don Ho ( actor), Duke Paoa Kahanamoku (sportsman), Samuel Kahanamoku (sportsman), Warren Kealoha (sportsman), Jack Johnson (singer-songwriter),Israel Kamakawiwo´ole (singer), Kristina Anapau (model and actress), Andy Bumatai (actor), and Kelly Hu (model and actress).

Did You Know That...

In the 18th century, Bernice Pauahi Bishop should have been princess of Hawaii, but she did not accept it.She donated a number of sums of money and time to charity works. She died in 1884. Bernice Bishop is a national heroine in Hawaii.

Did You Know That...

The state motto is "Ua Ma ke Ea o Ka Aina I ka Pono" (the life of the island is perpetuated in righteousness).

Did You Know That...

Like Iceland, New Zealand and Taiwan, Hawaii is one of the most industrialized islands in the world, but at the same time, it has a sense of nature and a sense of beauty.

Did You Know That...

Machu Pichu is one of the most noted ruins in the Latin America. It was discovered by a team headed by Hawaiian archaeologist Hiram Bingham in 1911.

Did You Know That...

Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku was one of the best athletes of the United States in the 20th century. He was born on August 24, 1890, in Honolulu, Hawaii. In his swimming career, he never lost a race from 1912 to 1920. He died on January 22 , 1968, in Honolulu.Duke Kahanamoku is a member of the American Olympic Hall of fame.

Fun Facts About Hawaii

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Things to Do Near Bangkok Airport during Transit

If you are in transit at Bangkok's Suvarnabhumi International Airport for more than 6 hours and don't fancy sitting around the airport all day, there are a whole of attractions around that are a short taxi ride away and will certainly break up the boredom of your short stay. A very spellbinding and unique selection near the airport is "Ancient Siam" (formerly known as antique City). Called Mueang Boran in Thai, it is a cultural park spread over 200 acres and is referred to as the world's largest outdoor museum.

The park is built in the shape of Thailand and houses 116 replicas, reconstructed monuments and architectural attractions. Each of the structures are located in it's geographically literal, position within the Thailand-shaped park. Some of the monuments are life-sized, while others are scaled down. Spending a day here will give you a great tour of the history of Thailand and you can even opt for a secret guided tour in English, though of policy at an extra cost (1500 Baht).

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The architecture on display throughout the park is assuredly amazing, a lot of it quite difficult to find nowadays throughout Thailand. Apart from some major reproductions such as the floating market, the reclining Buddha, the Pavilion of the Enlightened and the Giant Swing and Brahmin Temple, you can also see and walk straight through realistic depictions of original Thai villages which are still in plenty today in rural Thailand, but unless you have Thai friends or relatives to take you, it would be difficult to see during your stay.

Ancient Siam assuredly is very beautiful and it is so large that you can spend a peaceful day roaming or cycling and only run into person every now and then. Bicycles, and even 2 and 3 seater bicycles, can be rented inside the park for 50 Baht each (100 and 150 Baht respectively for duo and triple bicycles).

The park is approximately 15 kilometers from the airport and is accessible in 40 minutes. Admission is 300 Baht for adults and 150 Baht for children. It is open form 8am to 5pm daily.

In the same area as the antique Siam park is the Samut Prakan Crocodile Farm and Zoo. Built in 1950, it was Thailand's first crocodile farm and now houses over 60,000 crocodiles, of both the saltwater and freshwater variety. You can see elephants, chimpanzees, and other animals such as gibbons, turtles, boa constrictors, pythons, birds, camels, hippopotamuses, and of assorted species of fishes. There is also a tiger chained up with which you can have your photo taken.

The park is open from 7am to 6pm and shows are performed every hour in the middle of 9am and 5pm, with handlers catching the crocodiles bare handed, wrestling with them and even placing their hands and heads inside the crocodiles' open jaws. There are also elephant shows with performances every hour in the middle of 9:30 am and 4:30 pm.

Be warned that this zoo has come under a lot of flack from some tourists for the way the animals are treated with small concrete enclosures with no secondary barriers. Advances in zoo designs have assuredly not come to Thailand yet and if you are sensitive to such things you may want to skip this zoo.

In summary if you have in the middle of eight and twelve hours, the antique Siam park is an excellent selection to get outside, have a relaxing time and even learn something about Thailand. If you have a shorter whole of time and if you have the stomach for it, you may reconsider the Crocodile Farm and Zoo. Both of these attractions are close to each other and can be reached by taxi from the airport in a little over half an hour. Be sure to check at the new Tours for Transit Passengers desks in the change hall of the airport to see if these destinations are offered as a tour. If so you can avoid paying the 700 baht airport tax when you re-check-in to your onward flight by taking the tour.

Things to Do Near Bangkok Airport during Transit

Redefining Empowerment-A Case Study About Effectively Marketing To Teens Without Turning Them Off

Can we inspire teens to choose to do something with the same methodology that convinces them not to do something? For example, does the same decision-making process lead to teens buying Starbury One basketball shoes and to not buying the designer 0 Nike Zoom Kobe I sneakers? Is there a tasteless denominator in how teens choose to start smoking cigarettes and how they choose not to? Can we as marketers reach them at the pivotal decision-making moment to inspire desired behavior? Denver-based Cactus Marketing Communications thinks they have uncovered the easy truth about effectively altering teen behaviors by redefining empowerment as a marketing strategy.

I. Background

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Youth empowerment has been defined as an attitudinal, structural and cultural process whereby young habitancy gain the ability, authority and agency to make decisions and implement convert in their own lives and the lives of other people, along with youth and adults.

Over the past decade, the word empowerment has come to be a buzzword in company and youth development, but the word has different meanings for different people. Agreeing to the Journal of Extension, "empowering teens" refers to a process through which adults begin to share responsibility and power with young people... It is the same idea as teaching young habitancy the rules of the game...Youth amelioration professionals are helping young habitancy organize non-academic competencies that will help them to partake in the game of life.

Traditionally, most campaigns that employ youth empowerment as a strategy assuredly encourage public movements through advocacy and activism. They encourage teens to speak out for causes and to rally other teens to join them in activism. This opinion has been particularly popular with youth amelioration campaigns such as 4-H and public condition campaigns such as tobacco control. Someone else popular example that demonstrates this opinion is Rock the Vote, which encourages young adults to serve as brand ambassadors and activists to encourage other young adults to vote.

Ii. Redefining Empowerment

In the fall of 2006, Denver-based Cactus Marketing Communications launched a campaign called Own Your C that is redefining empowerment as we know it. Rather than encouraging a public advocacy or activism in their communities, Own Your C aspires to encourage teens to make inescapable choices to implement convert in their own lives.

Commissioned by the Colorado State Tobacco study & arresting Partnership (Stepp), Own Your C is a tobacco arresting and cessation educational campaign targeting Colorado youth ages 12 to 18. Over the past year, Cactus and Stepp have worked hand in hand to furnish an integrated marketing campaign with the goal of reducing tobacco use among teens. The following is a overview on the insights gained into the complex world of teens and how those insights led Cactus to redefine empowerment as a marketing strategy with the Own Your C educational campaign.

A. Problem:

1. National tobacco trends:

- Agreeing to the Centers for Disease Control, a seek released in July 2006 claimed that a decade-long decline in youth smoking has halted among high school students.
- Ninety percent of adult smokers started smoking by the age of 18.
- Camel's No.9, a new contribution that The New York Times called "dressed to the nines," employs fashionable marketing techniques that motion to young women - from ad placements in fashion bibles like Vogue and Glamour and its name's haunting coincidence to the perfume, Chanel No. 21, and the song, "Love Potion No. 9". Flavored cigarettes, along with Kauai Kolada, Twista Lime and Mandarin Mint, also motion to teens.
2. Colorado is on center stage in the nation's battle against tobacco:

- Decreases in tobacco use rates among Colorado youth have come to be stagnant in recent years.
- The tobacco industry spent 7 million on marketing to youth in 2005, this is more than 200 percent of the funding the state has to combat their efforts.
- Tobacco clubs spend million marketing to Coloradoans every week.
- Colorado is often superior to test market new tobacco products.

B. Insight:

A range of study methods were employed in order to understand the complex and ever-changing world of teens, both tobacco and non-tobacco related. The goal was to find a message is universally relevant and leading among teens of all ages, ethnicities, genders, earnings levels and geographic locations.

1) Anti-tobacco campaign effectiveness

Through secondary research, Cactus and their study arm, market Perceptions, Inc., set out to seek whether or not other public study campaigns to-date have been thriving in reducing teen smoking levels. What they discovered is that there is a precedent for success with advertising in regards to reducing teen smoking levels.

One study published in 2005 measured students in 75 major media markets with varying levels of state-sponsored anti-tobacco Tv ads and found that students from markets with higher advertising levels were significantly less likely to have smoked in the past 30 days, more likely to perceive great harm from smoking and more likely to narrative they would not be smoking in five years' time. Additionally, a study measuring the effectiveness of the national "truth" campaign reported that 22 percent of the nation's allembracing youth smoking decline between 1999 and 2002 could directly be attributed to the campaign.

While the counter-industry theme (anti-Big Tobacco) has been proven thriving in the past and once tested assuredly in the late 1990's and early 2000's, more recent studies have shown that due to the proliferation of it as a strategy (nearly two-thirds of all state campaigns use counter-industry), it's yielding diminishing returns. A study published in 2006 by the American Journal of public condition reported that counter-industry ads did not significantly improve anti-industry motivation or lower smoking intent.

Studies have found that ads graphically portraying the effects of living or suffering from the afflictions of tobacco use (as opposed to dying from) rank high in getting youth to "stop and think" about tobacco use. Researchers caution against using messages that impose fear, which have some limitations, and trigger disgust, which some believe to be the particular most sufficient strategy in reducing teen smoking. Ads that employ fear tactics are more likely to be rebelled against, don't break through teens' invincibility barrier, and potentially only improve the idea of tobacco as the "forbidden fruit," whereas disgust motivates performance and corresponds with a lower intent to smoke.

2) Communicating with teens

When conducting a marketing campaign aimed at teens, it's not only leading to present the right messages to them, but to present in the right ways with them. Teens are leading the technology-driven, new media movement, spending more time with computers, the Internet, hand held devices, Mp3 players, cell phones, etc.

While talking on the phone is still the favorite communication formula of choice (when not hanging out in person), teens' communication patterns go hand in hand with their increased use of new media, with online forums (Instant Message, public networks, etc.) growing in popularity and changing the dynamics of relationships.

After the phone, teens narrative Instant Message (Im) as their second choice for communicating with friends. Im breaks down traditional communication barriers, lowering inhibitions and allowing them to say things they wouldn't say in person. The same is true of public networks, where a majority of teens build detailed and in-depth profiles for the entire world to see. Their profiles allow them to scheme an image of how they want to be seen, rather than their true identity. Their profiles also allow them to build a large network of friends, seeking out like-minded teens with similar interests, regardless of geographic locations. Teens more than any other generation, are widely linked to each other through this virtual community.

In increasing to identifying and prioritizing the permissible communication vehicles, Cactus and market Perceptions sought to good understand what brands are effectively communicating their messages to teens. through the mass clutter of brands today, they wanted to understand not necessarily which brands are "in" versus "out", as that is constantly evolving with this fickle audience, but what makes a brand relevant, albeit just briefly, in the minds of teens today.

Overwhelmingly, brand theorists point out that a brand is no longer a badge of ability or guarnatee of a safe choice as it is with older generations, however, it is a means to define themselves, to express who they feel they are or want to be outwardly to their peers, family, strangers, etc. It is an intelligent juxtaposition of self-expression while at the same time enhancing connectedness to other like-minded teens.

A recent global brand study showed that some U.S. Brands are losing favor with teens to more innovative, international brands. Experts argue that the brands losing on teen relevance are those that try to impose images on teens, rather than reflecting teens' perceptions of themselves. One particularly thriving campaign that resonated with youth is the Adidas "Impossible is Nothing" campaign, which spoke to teens optimism and connectedness.

Overall, teens are aware of marketing and "hip to the hype" and they need to feel in control and that they are discovering brands on their own. Teens need to feel as if they are a part of the brand story.

3) Teen decision-making

While secondary study in case,granted an comprehension of tobacco usage among teens, Cactus still needed to understand the decision-making dynamic surrounding teen tobacco use, especially when the decision is not to smoke. There was need to understand teenagers in terms of how they see tobacco within the context of their experience of being a teenager.

Therefore, Cactus and market Perceptions conducted traditional study with the explicit goal of enhancing their comprehension of teens through a novel advent that would present more about the decision-making dynamics from a teen's perspective. Recognizing that developments in computer technology have transformed the ways in which youth present and interact, market Perceptions built a virtual study space, http://www.YouthRuckus.com. This site became the center nearby which continuous online interaction afforded comprehension to search these truths.

The methodology for traditional study included Interpretive Phenomenological pathology and ethnographic components. After spending two months with teenagers, watching their behavior and interacting with them, Cactus learned that teen decision-making nearby tobacco requires a broader perspective beyond the topic of tobacco. The study uncovered the easy truth that tobacco use, or the avoidance of tobacco use, stems from a dynamic that lies at the root of many challenges that teens experience. They are development a transition from doing what others want them to do toward doing what they want to do - and they are studying to make choices along the way.

What Cactus revealed is that there are two ways in which teens come to be non-smokers.

One way looks very much like the decision to smoke. They don't smoke because man doesn't want them to smoke. For these teens, we must tell them not to smoke, comprehension that we are competing with others who are telling them to smoke.

The other way is a choice. These teens choose not to smoke. Recognizing that these teens are different from their reactionary peers is leading in two respects. First, the ability for teens to make decisions for themselves remains a considerable element of resistance to pro-tobacco advertising. These teens crave the control to make choices and be accountable for those choices. Second, development choices creates a inquire for information.

The implications of this research, therefore, are clear. There are two segments within the teen population. One segment requires a easy message - "Don't smoke!" The other segment requires a very different message - "Own your choices." While membership in these segments is not static, the movement is ordinarily from the first to the second. As teens learn and grow, they all begin to own their choices. Unfortunately, this means that the message "Don't smoke!" will have less impact as they do so, and will undermine their ability to see smoking as a bad choice as they make the transition.

4) Key findings

The study can be boiled down into the following key findings:

- Teens desire to be in control of their lives.

- Teens are pack-oriented and experience self-inflicted pressure to belong.

- Teens understand the choices they make today impact their future but, in the moment of decision, they often ignore this and act impulsively without mental about the consequences of their actions.

- Teens are concerned with their future, but their opinion of future often goes no supplementary than getting into or graduating from college.

- Teens are surrounded by negative messages and want to see things that reflect their optimism.

- Teens have high aspirations and respect brands that reflect this idealized version of themselves.

C. Solution:

Armed with meaningful research, Cactus and Stepp thought about that a thriving strategy for the commissioned public study campaign would recognize youth's desire to make choices as part of development the transition to adulthood and empower them to seek out data and take responsibility for the outcomes of those choices. Doing this, Cactus redefined empowerment as it had been defined by previous public marketing campaigns. Rather than encouraging advocacy and activism, this campaign encourages teens to make inescapable choices to implement convert in their own lives. This empowerment strategy executed via sufficient vehicles of communication yielded a excellent and impactful youth tobacco arresting and cessation campaign coined "Own Your C" (Own Your Choices).

"Choice" was superior as a message because it is universal to all youth, regardless of gender, geographic location, ethnicity, sexual orientation, earnings or age. choice is relevant to all teens since it connects to them on an emotional level. While youth are impulsive by nature, they demonstrate that they are receptive to messages that furnish perspective and empower them. Own Your C was advanced as the brand because it embodies the empowerment strategy and choice message. A tasteless vernacular among young adults, "own it" means to step up and take responsibility for your actions.

To breakthrough the advertising clutter in a teen's world, Cactus had to originate a bona fide youth relevant brand, not just Someone else public condition campaign. The Own Your C brand has to compete for attention not just against other public condition messages, but against other youth brands so campaign elements were designed to fit within the current fashions and trends of the youth culture. A fully integrated communications strategy was advanced with the ownyourC.com experiential Web site as the hub. Tactics consist of irreverent television spots, a street team, events, cessation tools, movable marketing, online advertising, and tapping public networks.

The site engages teens in study and conversation on the topic of choice-making as it relates to tobacco. Divided into three main sections of a virtual town called C-Ville, the site consist of a 'Park area to aid teens in the choices that impact their lives; a 'Downtown' area where teens can be immersed in the Own Your C brand through Tv spots, contests and downloads of art, music and ringtones; and a 'Drive-in' area where teens can learn and discuss the impacts of using tobacco.

Tv Spots. The television campaign is a series of three television spots that drive home the message that choices define you. "Cecil the Seal" is a tongue-in-cheek play on government-sponsored public assistance campaigns and introduces the campaign concept: C is for Choice. "Haunting C", based on a thriller suspense movie, reminds teens their choices may come back to haunt them. And "Omnipoteen" centers on a teen superhero who has the power to choose and the consequences linked with his choice. These Psas are designed to motion to teens and originate a buzz, while driving them to visit ownyourC.com.

C-Ride. A branded ice cream truck, the C-Ride serves as a "C" brand ambassador, construction buzz and generating excitement at youth-oriented events statewide. The truck features a back-lit chrome "C" hood ornament, airbag suspension and institution rims, institution lighting and sound, and a freezer for distributing ice cream and treats. Cactus commissioned an artist from the U.K. popular for his offbeat character illustrations to organize the truck's exterior. Equipped with a street team, the C-Ride extends the brand to urban, rural and mountain communities and serves as a distribution point for tobacco cessation materials.

Promotional Items. Cactus commissioned artists from nearby the world to express what "owning your C" means to them. Choice-inspired designs from artists in Thailand, the U.K. And the U.S. Have been parlayed into t-shirts, winter hats, stickers and magnets, which are distributed by the C-Ride street team.

Quit Kits. Cactus created discreet quit kits for teens to quit smoking or chew tobacco. The kits are encased in anonymous encyclopedia covers with hollowed interior space to store a quit journal, gum, stress balls and alternative-to-tobacco mint snuff pouches.

D. Preliminary results

Since Own Your C launched in the fall of 2006, it has been acclaimed as a relevant youth brand and has created ample buzz among the advertising, organize and interactive communities. OwnyourC.com has been heralded as one of the world's top Web sites targeting youth and has competed for industry awards in the company of Nickelodeon, intelligent George, Gillette, Adidas, Altoids and Nike, to name a few. The site has been honored with recent accolades including:

2007 The Webby Awards Winner in Youth category

2007 The One Show Merit Award in Non-profit category

2007 South by Southwest Web Awards "Best in Show"

2007 South by Southwest Web Awards "Gold" in the Business: Green/Non-Profit category

2006 Favourite Web Site Awards "Site of the Year" third place

September 2006 "Site of the Month"

January 2007 CommArts "Site of the Week"

According to ad industry blogs:

"Denver agencies Cactus and AgencyNet have created a visually stunning, bang on strategy online campaign for the state of Colorado... But marketing the value of choices is a strange thing I hear you say? Well, it's a not so thinly guised push at educating teens about the condition effects of tobacco. Its wholly non-preachy form of communication is refreshing and the perfect tone for speaking to teens." - Tait Ischia, marketing student, Australia

"OwnYourC takes a form conducive to internet-saavy teen visitors-an interactive world, full of animation, green-screen video, 3D characters, stop motion animation, sounds, etc. The campaign conveys this message artfully throughout the site, and the site creators are starting to see that kids are 'becoming the voice to expand the campaign.'" - Josh Spear, trendspotter, writer, designer, Denver.

What's more important, the campaign has been well-received by Colorado teens. The Own Your C street team has visited 115 schools in 40 counties since December 2006. The Web site has had over 310,000 unique visitors since the campaign launched last fall and it has nearly 7,000 C-Ville "citizens," or registered site members, that receive updates on events, contest data and monthly newsletter.

It seems that Colorado youth have responded assuredly to the campaign message. They appreciate that Own Your C empowers them to make smart choices and does it without preaching or talking down to them. They also seem to like that this campaign doesn't solely focus on tobacco use, but rather allembracing inescapable decision-making for the game of life. Agreeing to Colorado teens:

"I think that this a assuredly cool, fresh way to get kids to relax how their decisions succeed their future."

"Thank you for not lecturing me on data that I know about tobacco already."

"I'm amazed that man came out to our school to talk about inescapable choices."

"I've made a lot of bad choices without mental of the repercussions, and the outcome. I think that I will start development good choices from here on out!"

The C-ride program has also been lauded by Colorado schools. The branded ice cream truck and the C-ride street team have visited 120 counties in 40 counties, traveling over 8,700 miles since December 2006. On the road, the street team has distributed thousands of t-shirts, hats, stickers and magnets to teens over the state. Additionally tobacco quit kits and posters were distributed to local community condition agencies and about 1,000 urban and rural middle and high schools in Colorado. Feedback from students, teachers and other anti-tobacco organizations has been positive.

What's next for Own Your C? The campaign has national inherent for expansion. Five state condition agencies from over the nation have expressed interest in bringing the youth empowerment campaign to their states. The State of Colorado is currently taking requests from other curious states.

Redefining Empowerment-A Case Study About Effectively Marketing To Teens Without Turning Them Off

Austin's sublime incommunicable Pond - Cambell's Hole

There are many greenbelts in and nearby the creeks in Austin, and the Barton Creek Greenbelt is one of the most well-known. The greenbelt begins at the south shore of Lady Bird Lake and continues all the way to Loop 360, with starts and stops along the way. Most of the greenbelt is adjacent to the creek itself and Barton Springs while it meanders straight through the Zilker Park area, and one of the best places to swim under the trees and among the rocks and trails is called Campbell's Hole.

Campbell's hole is genuinely just an area where the creek widens and rocks form a pool, and it can be accessed on whether the east side of the creek or the west side, though most people arrive by the east entry straight through the trails. Many swimmers and waders bring their dogs, and picnics on the banks and rocks are quite frequent too. Some of the trails are quite steep, so caution must be used when hiking to and from the area, and good hiking or tennis shoes are suggested.

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This year has been very dry, so the water is slightly stagnant, and at such times, it is best not to swallow the water or swim with any open cuts, since all too often the visiting dogs use the stream for their personal business, but the swimming hole is very family-friendly and many Barton Hills neighbors take their children and pets down to the hole for a free afternoon of hiking, swimming, floating, and just wandering around.

Campbell's Hole has been popular with local swimmer since the seventies, or even earlier, and at one point, the former entry was from a trail in Zilker Park itself, just south of the springs, and the hole was primarily used by those hoping to avoid the entry fees at the springs, but in the past, the hole was also determined the most popular place for skinny dippers, or those who prefer swimming in cut-offs and tee shirts. The crowd is very laid back, and in earlier years, most of the guests would be determined "hippies", in teeny bikinis if any clothing at all.

Many nice homes are perched on the cliffs above the swimming hole, and the entire area offers a majestic view for residents as well as hikers and other visitors. One entry is across the street from Barton Hills Elementary School, with a trail entry marked by a city-provided sign with an audio gismo that gives rules, instructions, and other information, together with warnings about snakes and other critters in the park and surrounding areas.

In some places, the trails peter out and hikers have to roam straight through the brush to find the next section, but ultimately one can hike from Campbell's Hole all the way to the bridge over Loop 360, quite a hike over rocky and irregular terrain, but very good rehearsal for the hearty.

Many beautiful and captivating kinds of wildlife can be seen from the hole, together with owls, hawks, and other birds, along with unusual lizards and geckos, and some are tame adequate to genuinely hold still for a quick picture, given their regular feel with people. Another captivating nearby hiking trail is the St. Mark's Episcopal Church's meditation walk, which is a series of trails behind the church, which is placed at Barton Hills Drive and Barton Skyway, which dead-ends at the church, thus allowing pedestrians to access the hiking trails which associate to the Barton Creek Greenbelt and ultimately Campbell's Hole itself.

Campbell's Hole has been an Austin landmark for years, and many fine homes, duplexes, and apartments are in the nearby area. The swimming hole's proximity to Mopac, which runs just west of the greenbelt, make it genuinely accessible, and this entire area is exquisite for nature lovers, college students, young families and professionals, as well as the older, more established crowd who still enjoy the beautiful scenery and recreational activities. When is southwest Austin on a hot day, take a brisk hike with your kids or dogs to Campbell's Hole for a natural day of fun and water in the Austin tradition!

Austin's sublime incommunicable Pond - Cambell's Hole

Merida, Yucatan - Free Evening Cultural Events

Tourists who come to Merida in the south of Mexico find a beautiful colonial city, proud of its mayan heritage, and its position as a foremost cultural centre. It overflows with cultural events, and you can find a free event to go to every night of the week. The warm climate creates a comfortable milieu for sitting surface and watching the collection of primary shows in discrete parks and squares in the city centre. In this article I will summarize the free evening cultural events.

Monday: 9pm. Outdoor concert in front of the Town Hall in the main square. The streets in the quadrilateral are finished to traffic for the concert of primary music and dance. The ladies wear colourful, hand-embroidered "huipiles", typical primary dresses of the Yucatan, and the men are totally dressed in white, with the primary white "guayabera" shirt and white trousers.

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Tuesday: 8.30pm. Outdoor dancing in Santiago Park, four blocks west of the main square. The stage is set up for the band that plays latin music of the 1940s. Local Meridano couples dance their hearts out to the old-fashioned live music, and tourists are warmly welcomed to join in.

Wednesday: 9pm. Indoor show at the Olimpo Cultural Centre on the main square. The programme varies, but there is always something sharp to see on Wednesday nights.

Thursday: 9pm. Outdoor Serenade in the Santa Lucia Park on Calle 60, two blocks north of the main square. There is regularly a poetry recital, or monologue, and invited dance groups come from distinct parts of Mexico and other Latin countries.

Friday: 9pm. Outdoor concert in the courtyard of the University construction on Calle 60, one block north of the main square. A primary display of Yucatecan dance, with the dancers wearing the typical colourful local dress.

Saturday: 8pm. Noche Mexicana - Mexican Night - is held at the southern end of the Paseo de Montejo. primary groups from other parts of Mexico come to delight the locals and tourists alike. Flamboyant mariachi groups, dance groups wearing their primary costumes, singers wearing their hearts on their sleeves in a way only Mexicans can - this is an sharp evening, and an sharp introduction to the culture of distinct parts of Mexico. This section of the Paseo de Montejo is finished to traffic, and vendors set up stalls for food and handicrafts.

Saturday: 9pm. The Heart Of Merida. The streets in the centre around the Main quadrilateral are finished to traffic, restaurants set up their tables outside, and small music groups entertain you in discrete distinct locations within the central area.

Sunday: Merida Domingo - Sunday Merida. This is a fiesta which lasts all day straight through to about nine in the evening. The streets in the centre are finished to traffic, and vendors set up their stalls with handicrafts and regional food. There is live music in the Santa Lucia Park and in the Main Square. In the evening there are discrete small music groups set up in distinct locations. The sharp and happy climate can be enjoyed by all the family, with dancing in the streets, and music everywhere.

In Merida, you can enjoy the warmth and friendliness of the local people, their love of music, and their pride in their local culture. You can perambulate around the streets and enjoy the relaxed climate in the warm evenings. All the events are supported by the local government, and originate an climate of freedom and happiness which is a delight for all to share.

Merida, Yucatan - Free Evening Cultural Events

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